Head of Marketing

Job Type:
AED Salary Range:
Salary Description:
£70000 - £80000 per annum + bonus
ESP Recruitment
Job Ref:

A large international exhibition organiser based in London, seeks to fill a newly created position of Head of Marketing across a portfolio of international trade shows. Managing a team of marketeers, the ideal candidate will be a strategic thinker with the ability to interpret and analyse data in order to lead the brand strategy and oversee marketing campaigns that deliver at all levels.

As an excellent people manager, you will develop the marketing team members to be the best they can be and make sure that they are equipped with the means to be the best from technology to suppliers, coaching and mentoring the team.

Key Responsibilities:

* Create a data strategy to ensure they can derive relevant and meaningful insights
* Contribute to project development and influence strategic planning and investment decisions
* Lead the integration and adoption of company business tools and systems and continuously assess their deployment to improve marketing effectiveness
* Identify areas of growth and/or missing revenues from current business
* Support the Portfolio Directors with market knowledge for organic growth and acquisitions
* Deep knowledge and experience of evaluating and selecting marketing channels, particularly digital
* Accountability of marketing communications to ensure quality, message and individual brand values are maintained and conversions are optimised
* Drive audience growth, visitor numbers, delegate revenue and overall customer satisfaction (NPS) for the events and the digital platform
* Map the size of the market for each event, identify data gaps and devise data build plans that ensure the database represents the entire market
* Work closely with the Commercial Director to ensure that the sales team has a pool of qualified leads to target

You must have:

* Extensive experience in exhibition or conference marketing from an exhibition organiser or commercial conference company
* Experience of using CRM/Marketing automation tools
* Strong data analysis experience
* Commercially focused
* P&L Management and forecasting
* Excellent stakeholder management skills

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Liz Sinclair

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