Head of Event Marketing

Job Type:
AED Salary Range:
Salary Description:
Up to £70000 per annum
Exhibition/Event Services
ESP Recruitment
Job Ref:

Head of Event Marketing

An exceptionally dynamic event organisation based between the UK and Europe are looking for a Head of Event Marketing. Leading and driving the large scale events marketing to be an impactful industry platform with global presence and influence. You will be a hands on ambitious, entrepreneurial leader who will have the gravitas to effectively manage senior level relationships, takes KPIS and deadlines seriously and will be driven to achieve.

Key Responsibilities:

* Drive full marketing strategy and tactical delivery across the event portfolio, using clear project delivery skills.
* Design and implement a full marketing plan per event including full reporting ability of deliverables.
* Build a clear vision on the marketing delivery on all elements of the event including but not exclusive to driving both conference delegates and exhibition only attendees
* Coordinate with leadership team to identify potential new routes to market whilst maintaining and growing existing customer base for both attendance, sponsorship and exhibition sales.
* Generate leads for all elements of the event including delegates and attendees, speakers, sponsors and exhibitors.
* High-level understanding of the marketing, areas of growth to maximise revenue and look for additional revenue opportunities
* Responsible for overall look and feel of events following existing and developing brand guidelines
* Actively engage in the consistency and quality of the content throughout all marketing channels
* Driving engagement with agencies and partners including media and PR
* Control and management of each per event budget
* Manage events marketing team, sets KPIs and goals and provides ongoing support and performance evaluation, responsible for ongoing training/mentoring

Experience Required:

* International B2B Conference and Exhibition marketing experience of at least 7 years is essential
* Deep experience in large scale international B2B Confex events
* Extensive digital marketing experience including SEO management, social media success and data driven analytics
* Strong working knowledge of other key departments including marketing, sales, and operations
* Management and leadership experience of a marketing team and event marketing tactics.
* The ability to manage an event Marketing team that is geographically split
* Experience and Knowledge within the HR Tech or HR market a significant benefit

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Verdi Hall

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