Event Marketing Manager

Job Type:
Permanent
AED Salary Range:
Any
Salary Description:
£45000 - £55000 per annum + + Bonus
Sector:
Exhibitions
Region:
UK
Location:
London
Posted:
18/11/2019
Recruiter:
ESP Recruitment
Job Ref:
VH/011473

Event Marketing Manger

Working for a dynamic organisation based between the UK and Europe, as the Event Marketing Manager, you will report to the Head of Marketing and work closely with the Director of Conference Production, Head of Delegate Sales and Head of Sponsorship Sales. You will be responsible for generating quality attendance numbers, delegate revenue targets and sales leads to the Sponsorship team. The right person will have a strong track record of b2b trade show growth in these areas and will be able to demonstrate this in interview. You will increase leads delivered to the telesales team, increase direct conference pass sales through the website and increase the number of expo-only visitors to the exhibitions.

Requirements:

* 5+ years of corporate paid events marketing experience
* Demonstrable track record in driving the right quality and quantity of delegates and exhibition visitors to events, and scaling events from the last year
* Deep understanding of integrated omni-channel delegate acquisition strategies and associated tools: web, email, social media, third-party barters, tele sales, digital advertising, direct mail, and local/grassroots marketing
* Experience in the HR sector along with knowledge of key digital business and technology trends is a strong plus
* Knowledge and experience of marketing globally, as well as experience working in a multinational company with internal teams spread across multiple locations around the world
* Technology proficiencies: Salesforce, Mailchimp, SurveyMonkey, social media (LinkedIn, Facebook, Twitter, etc.), PURL campaigns, etc.
* Ability to travel globally when required
* Finance Management:

* Creation a marketing budget per event for approval.
* Monitors budget spend and forecasts

Person Specification

* Confident with coping with a pressured environment
* Excellent project management skills from tactical delivery to budget management
* Exceptional interpersonal skills, including managing demanding people and difficult situations
* Hyper organized and able to continually multi-task across several tasks at the same time with multiple competing deliverables
* Comfortable with data and regular reporting up to senior management level and required knowledge of tools including Mailchimp, Salesforce, SurveyMonkey etc.
* Experience of working in a B2B event context in a global environment
* Comfortable working remotely
* Accountable for large revenue and attendance targets and working to tight deadlines
* Proven growth of attendance and delegate revenue from the last year

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Verdi Hall
Email:

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