Event Marketing Manager

Job Type:
Permanent
AED Salary Range:
Any
Salary Description:
£40000 - £45000 per annum + 10% bonus
Sector:
Exhibitions
Region:
UK
Location:
City of London
Posted:
29/08/2019
Recruiter:
ESP Recruitment
Job Ref:
VH/011401

A well respected financial membership organisation seek an experienced Marketing Manager to create, implement and deliver the marketing and promotion campaign for an annual conference and exhibition run in the UK. Working as part of the in-house events team, you will create online and offline marketing promotions to promote the event, engage with their members and hi-light the high profile speakers that will be speaking at the event. As well as marketing this annual event, you will create marketing campaigns for 50 smaller events throughout the year and get involved in membership marketing.

Responsibilities include:

Conference and Exhibition

* Work with the Conference Director and the wider team to develop and implement marketing strategy, positioning and key messages
* Lead on executing marketing campaign(s) and report on effectiveness and results ensuring all elements achieve required performance criteria
* Management of the creative/design process for marketing material, including the update and development of existing materials plus the creation of new material in line with the marketing strategy
* Create and manage marketing campaigns to build audience participation and engagement across all channels
* Manage and further develop social media engagement, including repurposing content, regular posting to, and conversations on Twitter and LinkedIn, using analytics to improve social media and digital presence
* Provide accurate and timely reporting of key marketing statistics and forecasts
* Work with the Exhibition Operations Manager on design and production of all feature areas and signage
* Liaise with the Conference Director in regard to registration process for visitors
* Oversee website management and develop engaging content

Other

* To support the Communications Department during non-conference periods in promoting the role of promoting the Association's strategic goals

PERSON SPEC

* 4+ years' experience in b2b event/exhibitions marketing

* A good understanding of new marketing techniques plus demonstrated experience in campaign management
* Excellent attention to detail
* Strong project management and organisation skills and ability to manage several simultaneous projects to tight deadlines and to prioritise tasks that deliver greatest revenue opportunities
* Ability to develop a deep understanding of audience and products and deliver innovative marketing solutions that drive revenue and audiences
* Excellent communication skills, verbal and written, and a strong track record of creating compelling and effective communications

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Liz Sinclair
Email:

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