Marketing Executive

Job Type:
Permanent
AED Salary Range:
Any
Salary Description:
Up to £24000 per annum
Sector:
Exhibitions
Region:
UK
Location:
London
Posted:
11/04/2019
Recruiter:
ESP Recruitment
Job Ref:
VH/011301

An exciting opportunity has arisen for a Marketing Executive to join a leading consumer exhibition organiser to assist in the planning and delivery of the communications campaign for their events with a view to achieving the right quality and quantity of visitors and exhibitors and meeting the required revenue targets where applicable.

General Duties & Responsibilities

* To work with the Marketing Manager (MM) and Events team on the creation, development and implementation of the communications plan in order to achieve event objectives
* To understand the objectives and timescales for the event
* To work with the MM and Events team to produce targeted and effective marketing collateral
* To assist the MM in planning and implementing the visitor marketing campaigns including advertising, print, direct mail, special promotions, media partnerships, web media and liaising with PR agencies; with a specific focus on social media and email marketing
* Manage and monitor event social media accounts including scheduling posts and fielding enquiries made via these platforms
* To work with the MM in identifying target audiences and devising strategic digital campaigns that engage, inform and motivate
* To manage email marketing through the event online website system
* To assist the MM in maintaining day-to-day relationships with relevant agencies and suppliers including; creative, ticketing, print and media buying, and PR
* To research and compile direct marketing and advertising schedules with the MM
* To update show websites in a timely manner ensuring messages are consistent with offline promotional material
* To liaise directly with exhibitors to ensure they are apprised of relevant marketing activity and that maximising marketing opportunities pre, during and post-event
* To help with delivery of event features (conferences and seminars) as required
* To input into the capture of survey data and interpretation of data for post-event reports and show development
* To assist the MM to collate and prepare detailed results of the marketing campaign and produce a marketing post-show report to assess the effectiveness of the campaigns and gain further insight into the events
* To work with the MM on the development of contra agreements and media partnerships and help maintain relationships

Experience

* Experience in Marketing and Campaign Planning
* Experience in creating targeted digital marketing content
* Experience in Basic Website Management
* Experience managing social media business accounts

Knowledge:

* Understanding of digital marketing tools and techniques
* Understanding of conventional and digital marketing channels
* Good overall IT skills including Outlook and Microsoft Office

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Verdi Hall
Email:

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