Marketing Manager

Job Type:
Permanent
AED Salary Range:
Any
Salary Description:
Up to £42000 per annum + +Bonus
Sector:
Exhibitions
Region:
UK
Location:
London
Posted:
01/04/2019
Recruiter:
ESP Recruitment
Job Ref:
VH/11283

An exciting opportunity has arisen for a Marketing Manager to join a leading consumer exhibition organiser the purpose of this role is to manage, plan and implement a targeted marketing campaign to engage relevant audiences, achieving targets set for quality, quantity and revenue from both visitors and exhibitors. Gain an in-depth understanding of the market, audience and unique proposition of each event.

Responsibilities

* Create and manage the marketing budget
* Deliver Show marketing targets
* Develop Strategic marketing plans and compelling visitor proposition
* Plan, manage and deliver multi-channel marketing campaigns including print and online advertising, direct mail, email, sales promotions and partnerships, social media and PR campaigns.
* Participate in show 3 year planning
* Effectively manage Marketing team
* Analyse previous campaigns and undertake research to understand the events and audiences fully.
* Provide strategic insight to support the development of the shows in both the short, medium and long term and produce the marketing budget with the Event Director.
* Plan and implement exhibitor sales and marketing campaigns in liaison with Sales Team.
* Produce sponsorship material to support the Sponsorship and Sales Team and provide creative input into potential sponsorship agreements.
* Develop and agree briefs for external agencies and suppliers including; creative, box office, print and media buying and PR.
* Manage the creation and production of impactful marketing materials
* Appoint and manage agencies and suppliers, securing comparative, best- buy deals on an

on-going basis.

* Develop and maintain professional relationships with media partners, trade associations and other relevant professional organisations.

* Oversee the development and maintenance of visitor databases.
* Produce post-show reports, analysing the effectiveness of the campaigns, gaining further insight into the events and make informed recommendations for their strategic development.
* Network within the industries to gain contacts, build industry knowledge and understand how we maintain a competitive edge in attracting audiences across each event as exhibitors, sponsors and visitors

The successful candidate will have at least two years experience as a Marketing Manager, strong organisational skills and will have the ambition to grow and develop the events. Experience in event programming and generating content is advantageous

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Verdi Hall
Email:

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