Head of Marketing

Job Type:
AED Salary Range:
Salary Description:
Up to £45000 per annum
Exhibition/Event Services
ESP Recruitment
Job Ref:

One of Europe's most dynamic and progressive B2B exhibition organisers seeks a Head of Marketing to drive forward the development of the portfolio including the strategic & tactical marketing plans to achieve revenue, visitor, exhibitor, sponsorship and development goals, and to promote a positive image of the company and products in all communications. The head of marketing will be responsible for leading and developing a marketing team to maximise effectiveness and efficiency across the portfolio. The role holder will be a key member of the Exhibitions - Senior Management Team.

Key responsibilities

* Driving new initiatives and delivering marketing strategies across all events
* Evaluation and selection of effective marketing channels, including digital, to achieve pre-determined goals
* Effectiveness of marketing campaigns across the group
* Strategic relationships with key Event Partners and stakeholders

Team performance & development

* Responsible for marketing strategy, marketing plans, setting marketing budgets, establishing and monitoring marketing KPIs and delivering year-on-year
* Optimise the customer journey with a view to maximising the customer experience across all channels
* Responsible for marketing strategy, marketing plans, setting marketing budgets,

The successful candidate will have a strong personality, tenacious and highly entrepreneurial. Experience of managing a marketing team within an events business and excellent customer facing communication skills, the ability to speak French is advantages. Travel required.

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Verdi Hall

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