Marketing Manager

Job Type:
AED Salary Range:
Salary Description:
Up to £35000 per annum
Event Management Agencies
ESP Recruitment
Job Ref:

A rapidly growing publishing company in the technology sector seeks an Events Marketing Manager. The successful applicant will take responsibility for a portfolio of 8 events consisting of conferences and an expo. You will create successful marketing strategies using customer-facing event marketing tactics that drive business results for the best possible cost and return.
The role will interface with all departments of the business and will be crucial in the ongoing growth of the company. You will be expected to mentor/manage an Events/Marketing Assistant to help deliver the campaigns. This role will be great for someone who is keen to get managerial experience.

Key responsibilities
* Planning and execution of marketing communications to attain business objectives in terms of delegate numbers, VIP numbers, delegate revenue and spex revenue
* Mentor/manage a marketing executive
* Analyse past events and come up with reactive marketing strategies
* Copywriting and production of marketing collateral for specific events and general portfolio promotional activity including all spex marketing collateral
* Liaise with creative agencies to develop conference brochures and other advertising collateral
* Ensure website/brochure/email copy is compelling and correct
* Create email marketing for outreach and nurturing campaigns
* Implement content marketing campaigns to drive leads and engagement
* Database management
* Deliver digital campaigns across all forms of social media
* Manage association and media partnerships
* Budget management
* Responsibility for planning, forecasting, tracking and reporting

To be successful in this role you will need proven marketing experience of developing and executing successful results-orientated B2B event marketing campaigns. Good analytical skills in campaign monitoring, analysis and reporting are essential.

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Liz Sinclair

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