Marketing Executive

Job Type:
Permanent
AED Salary Range:
Any
Salary Description:
Up to £27000 per annum
Sector:
Not-For-Profit/Associations/Public Sector
Region:
UK
Location:
London
Posted:
12/09/2018
Recruiter:
ESP Recruitment
Job Ref:
DL/11096

A Marketing Executive is required to join the team of a well regarded Institute based in central London. You will use your marketing know-how and strong digital skills to provide essential promotional support to the events and services provided by the Institute's branch network across the UK, Ireland, the Crown Dependencies and other territories. This involves creating and updating website content, delivering local audiences for events through e-marketing and direct mail campaigns, supporting volunteers' use of social media, producing campaign analysis and using insights to build ongoing improvements in local profile, event participation and profitability.

Main responsibilities:

* Be the first port of call for branch communication and marketing support requests.
* Understand the individual characteristics of each of the Institute's branches and the jurisdictions in which they operate, and work with the Branch Chairs and Committees and the Branch Liaison Manager to identify their marketing support needs, set campaign goals and create plans.
* Deliver marketing activities to time scales, budget and income targets, drawing support from other areas in the team, such as PR, sponsorship, data services, design and web development as necessary.
* Set and manage the expectations of stakeholders and keep them informed of activities and progress.
* Keep branch websites updated with the latest content and activities, and make sure that content is optimised for search and channels are fully utilised.
* Collaborate with the web development team on the creation of new features and functionality when necessary.
* Help branch volunteers to use social media and take content opportunities in their territories to support their commercial and strategic goals.
* Collaborate with marketing colleagues and product stakeholders on opportunities for cross-promoting relevant products and services to regional audiences.
* Update contact data on CRM as relevant and ensure that the use of data in branch activities is compliant with the Institute's privacy standards.
* Track, analyse and report on campaign performance, using insights to create a continuous cycle of improvement.
* Provide support to colleagues across the team in the promotion of other events and professional development titles where necessary.

Person specification:

* Understands multi-channel communications with strong knowledge of digital channels.
* CMS principles, HTML, email marketing systems (Maxemail), SEO, and social platforms.
* Knowledge of Google Analytics and SEO is desirable but not essential.
* Good writing skills, including for web.
* Numerate, commercially aware and data-driven.

The successful candidate will ideally come from a legal, financial, professional services or similar background, and have a good understanding of working within a membership body at a commercial level.

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Danielle Lavin
Email:

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