Content Insight and Marketing Executive

Job Type:
Permanent
AED Salary Range:
Any
Salary Description:
£25000 - £30000 per annum
Sector:
Exhibitions
Region:
UK
Location:
London
Posted:
10/05/2018
Recruiter:
ESP Recruitment
Job Ref:
VH/10897

One of Europe's leading organisers of B2B trade shows seeks a Content Insight and Marketing Executive. With a number of recent acquisitions, and many global launches in the pipeline, it is a very dynamic and exciting team to join, with some exciting opportunities for driven, energetic and passionate individuals.

The main focus of this role is to be at the heart of our industry developing key relationships and building market knowledge to help the event best serve the market.

The role will suit someone with the ability to build relationships, understand the market, manage conference programs (from program outline to recruiting and managing speakers), write and deliver great copy for emails, direct mail and website and deliver content for social media campaigns.

It's a great opportunity for an enthusiastic and talented event professional to join a fun, hard-working and ambitious team running market leading events.

The Role

* Bring industry insight to the event team, to guide the event, content & marketing strategy & messaging (through liaison with all stakeholders and the wider community); coordination of advisory groups
* Creation & execution of the content strategy in order to achieve event objectives (including: research; translation of industry themes to relevant content formats; production of conferences & show features, VIP campaigns, incentive/loyalty schemes, initiatives to drive top brands, etc; speaker identification, acquisition & management); execution of relevant content marketing collateral & follow-up of all logistical requirements for delivery onsite
* Creation and implementation of digital & social media campaign strategy: to include Twitter, LinkedIn, Facebook and blogs.

Education and Qualifications

* Bachelor degree in marketing or equivalent acquired by experience

Experience

* Experience of at least 2/3 years in conference production/research/journalism/marketing, big picture thinking, adaptability, resilience, excellent coaching, communication, presentation and organizational skills, natural authority, experience in leading people, excellent capacity to interact with all levels

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Verdi Hall
Email:

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