Head of Content

Job Type:
Contract
AED Salary Range:
Any
Salary Description:
Up to £50000 per annum
Sector:
Commercial Conferences, Exhibitions
Region:
UK
Location:
London
Posted:
09/05/2018
Recruiter:
ESP Recruitment
Job Ref:
VH/10948

A fantastic opportunity has arisen on a 1 year contract as a Head of Content for a high-profile international B2B exhibition company. In this role, you will have responsibility for working on two highly successful creative trade shows delivering visitor content at the shows as well as being responsible for creating year round content and show experiences digitally to drive engagement and increase visitor conversion and show attendance.

Role:

* Research sector, understand target market's need and create differentiated visitor propositions through editorial and content
* Create a content calendar to drive year-round engagement
* Grow the show's standing as the authority on product and trends across sectors

Key responsiblities:

* Day to day management of content and associated digital platforms.
* Interpret visitor research to inform the business of industry change and visitor preferences.
* Oversee the development and delivery of seminar content to visitors as part of the at-show experience.
* Create content marketing strategy and calendar for both written and video mediums.
* Act as digital content editor including leading on content strategy, commissioning, editing, and sponsorship liaison.
* Present all the above at senior level and secure sign off for new projects. Lead on internal stakeholder relationships.
* Build and hold key relationships - forming a key part of the development of advisory boards and focus groups.
* Strategic responsibility for the growth and development of content. Take responsibility for research, programme development, format development and speaker acquisition as delivered by the Content Producers.
* Accountable for producing and securing agreement on the content plan for each show and deliver a complete content programme.
* Support the marketing plan to deliver buyer side visitors by delivering a strong speaker line-up, with associated content marketing to include video, written and social media based campaigns.
* Innovate both onsite content, and pre-event content marketing, to ensure that the shows retain their position as the sector's leading trade shows.

Experience required:

* Experience in conference or exhibitions content management
* Experience in publishing would be beneficial
* Work with marketing team to create strategy
* Experience of launching new events and products in new markets is preferable

Key competencies:

* Proven track record of success within the commercial conference world
* A high level of commercial awareness and be target and deadline driven
* Experience of developing conferences in a particular specialism
* People management experience
* Customer-oriented, taking pride in exceeding customer expectations.
* Strongly results-focused, able to clearly demonstrate success via proven metrics.
* Excellent influencing and negotiating skills.
* Excellent communication and presentation skills - able to clearly and succinctly convey information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Verdi Hall
Email:

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