Digital Marketing Manager - Temp to Perm

Job Type:
Permanent
AED Salary Range:
Any
Salary Description:
Up to £45000 per annum + 10% annual bonus
Sector:
Exhibitions
Region:
UK
Location:
London
Posted:
27/12/2017
Recruiter:
ESP Recruitment
Job Ref:
VH/10793

A leading global exhibition organiser is looking to recruit an experienced Digital Marketing Manager to deliver innovative international marketing campaigns.

Purpose of job:

To create and execute innovative digital marketing campaigns to help achieve event and publishing targets.

Specific responsibilities:

* Works across all products and promotes consistency in portfolio.
* Ensures that all pages are optimised for search engines
* Manages all Google Adwords campaigns
* Stays on top of email best practice and works with web team to ensure that our templates always conform to this
* Sets up all email campaigns in Dotmailer (with help from marketing managers when necessary)
* Tests different subject lines, web page structures etc so we are always using the most effective techniques.
* Manages all automation programs in Dotmailer with the aim of improving cross-promotion and driving revenue.
* Works with the web and marketing team to ensure that our website templates always follow the latest best practice and allows us to communicate relevant information in the most efficient way.
* Manages all Google Analytics reporting
* Maintains our websites (working with marketing managers)
* Aims to link reporting from different systems so that we can track the customer journey in a way that allows us to improve our promotion campaigns (for example email to website to registration form)

Requirements/skills:

* Educated to degree level (or equivalent)
* Impeccable English (additional languages are a strong advantage)
* Experience of marketing of exhibitions, conferences and publications an advantage.
* Self-motivated and able to work under own initiative
* Good working knowledge of Microsoft Office products (particularly Word, Excel and PowerPoint)
* A proven track record of managing digital marketing projects for a range of clients
* A strong working knowledge of the overall digital marketing mix - Email, SEO, PPC, Content and Social
* A good working knowledge of the latest Google algorithms, Google Analytics and Google Adwords
* Experience with A/B testing would also be an advantage
* Strong interpersonal skills
* Project and time management skills
* International travel as required

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Verdi Hall
Email:

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