Social Media & Digital Marketing Executive

Job Type:
AED Salary Range:
Salary Description:
£25000 per annum
ESP Recruitment
Job Ref:

A leading consumer exhibition organiser seeks a Social Media and Digital Marketing Executive to manage their social media channels and campaigns to increase their reach, engage with fans and ultimately boost ticket sales. You will be required to research and analyse social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy. You will need to work with various departments to make sure messaging is on brand and accurate. You will also be responsible for developing strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services. The successful candidate will have extensive knowledge of social media platforms, strong copywriting skills and experience of working with web and email editing software.

Key responsibilities:

* Oversee all social media accounts, assisting Marketing Managers to create social media strategies for each event
* Analyse social media campaigns using structured analysis to determine efficacy and areas for social media campaign improvement - implementing such improvements throughout the campaigns
* Work with the wider event teams to develop social media timelines coinciding with news, ad campaigns, or other brand messages
* Develop engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
* Monitor and report on competitor activity within social media spaces
* Develop and manage digital marketing campaigns
* Write and optimise content for the website and social networking accounts such as Facebook and Twitter
* Manage and maintain the organisation's website(s)
* Continually work on the Search Engine Optimization of the website(s)
* Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Verdi Hall

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