Marketing Manager

Job Type:
AED Salary Range:
Salary Description:
£32000 per annum
ESP Recruitment
Job Ref:

An award winning global media and events company seeks a creative Marketing Manager, ideally from a creative design background, to help to deliver the marketing campaigns for one of its high-profile trade events. You will be working across the full marketing mix, to deliver marketing materials that promote the shows and drive visitor and exhibitor attendance. The ideal candidate will have experience in a similar role in exhibitions/events, (i.e. not specialised in social media, digital etc, but experienced across the board) and be an effective tactical as well as strategic thinker, with strong leadership skills.

Main duties include:

* Developing marketing campaign strategies and activity plans that use channels effectively to achieve campaign objectives
* Identifying and securing essential media partnerships and other third party promotional partnerships, delivering strategies to maximise their support for your exhibition
* Producing and managing a positive web presence for your exhibition
* Working with key stakeholders to implement campaign activity
* Briefing external agencies including creative, digital, PR and media planning agencies

* Ensuring each campaign has clear metrics as agreed with the Group MD
* Participating in events and promotional activities necessary to support the promotion of the programme

* Working on site at your exhibitions, overseeing photography and videography at show and managing specific events within the programme
* Developing CRM strategies for each campaign and co-ordinating CRM activity including communication emails, data pulls etc.
* Co-ordinating event activity at events with the events team
* Completing competitor benchmarking for promotional activity
* Ensuring accuracy of marketing materials and being responsible for formal sign off process where required
* Participating in events and promotional activities necessary to support the promotion of the programme
* Liaising with the PR and internal communications teams to deliver supporting activity for campaigns

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Verdi Hall

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