Senior Marketing Executive

Job Type:
Permanent
AED Salary Range:
Any
Salary Description:
£25000 - £30000 per annum + bonus
Sector:
Exhibitions
Region:
UK
Location:
London
Posted:
28/07/2017
Recruiter:
ESP Recruitment
Job Ref:
VH/10564

An exciting opportunity has arisen for an experienced Senior Marketing Executive to join a leading exhibition organiser to work on two of their high-profile consumer events. You will assist in the planning and delivery of the communications campaign, gaining an in-depth understanding of the market and creating unique marketing messages for the target groups identified in the communications plan. The successful candidate will have experience in a similar role, with a good understanding of conventional and digital marketing channels and website management. You will be able to think creatively and strategically and be willing to grow within the role.

Main duties include:

* Work with the Marketing Manager and Show Events team on the creation, development and implementation of the communications plan and produce targeted and effective marketing collateral
* Assist in planning and implementing the visitor marketing campaigns including advertising, print, direct mail, social media, special promotions, media partnerships, web media and liaising with PR agencies
* Plan and implement an exhibitor sales and marketing support campaign
* Research and compile direct marketing and advertising schedules
* Deliver agreed briefs for relevant agencies and suppliers including; design, ticketing, print and website
* Update show websites in a timely manner ensuring messages are up to date and consistent with offline promotional material
* Develop and maintain professional relationships and to develop special promotions with media partners and other relevant organizations
* Oversee the development and maintenance of the show's visitor database
* Manage email marketing through the event online website system
* Liaise directly with exhibitors to ensure they are aware of relevant marketing activity and that they maximise marketing opportunities pre-, during and post-event
* Manage, develop and implement a group visitor strategy which increases the number of event attendees
* Manage the registration company onsite at each event

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Verdi Hall
Email:

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