Marketing Manager

Job Type:
Permanent
AED Salary Range:
Any
Salary Description:
£35000 per annum + bonus
Sector:
Exhibitions
Region:
UK
Location:
Surrey
Posted:
11/07/2017
Recruiter:
ESP Recruitment
Job Ref:
VH/10607

A high-profile media company seeks a Marketing Manager for their events division, to work with internal departments and external stakeholders including sales, content and accounts departments as well as sponsors and exhibitors and all marketing agencies/suppliers (web agency, media buying, creative, box office, digital agency…). You must have events industry experience, ideally in marketing consumer shows, with a wide-ranging knowledge of modern marketing techniques.

Main responsibilities:

* Create and implement an integrated marketing campaign with a detailed timeline engaging with the relevant audiences.
* Gain in-depth understanding of the market, audience and unique proposition for each brand.
* Produce, deliver and execute a detailed communication plan across email, website and social media including building HMTLs and management of social media engagement.
* Management of digital and social agency maximising engagement, website traffic and conversion
* Commission all media buying on time and budget
* Analyse previous marketing campaigns to anticipate ticket sales and show performance and deliver tactical campaigns to overcome any potential deficit
* Identify appropriate media partners and associations/charities and negotiate contra deals to maximise exposure and ticket sales
* Ensure show websites are fully up to date with latest information
* Co-ordinate the design and production of all marketing collateral, including flyers, outdoor campaign, print advertisements, web banners/emails etc with the support of the marketing assistant
* Copywrite and proof all marketing materials with support from the content producer
* Manage the budget and log all spend and POs adhering to agreed marketing budget
* Manage all affiliates relationships with strategic offers and timing without affecting overall revenue and pricing strategy
* Issue weekly detailed ticket report with narrative explaining the campaign performance
* Brief and manage box office ensuring tickets go on sale within an agreed timeline
* Line manager to two marketing assistants

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Verdi Hall
Email:

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