Senior Marketing Executive

Job Type:
AED Salary Range:
Salary Description:
£24000 - £26000 per annum
ESP Recruitment
Job Ref:

One of the world's best known international exhibition organisers seeks a Senior Marketing Executive to lead and drive their marketing across the company's portfolio to increase the visitor quality and quantity at their events in West and East Africa. Duties include creating and implementing a marketing plan for each event as well as managing show websites and writing press releases and content. You will have an understanding of marketing principles, developments and new techniques and demonstrable experience of campaign implementation.

Main Responsibilities:

* Execute marketing plans producing a high quality campaign that integrates online and offline activities for each event.
* Write and edit high quality copy, which demonstrates the defined value proposition for the brand
* Drive the brand websites so that the capture of data is maximised and can help drive qualified leads to the sales team
* Create and adapt the websites so that they are suitable to visitors and can help push pre-registration
* Implement a social media strategy that can help promote the exhibition to both visitors and exhibitors
* Liaise with existing media partners to ensure that all agreements are upheld and all promotion is maximised
* Sign up new media partners to ensure that the relevant media are supporting the event and promoting it both online and offline
* Create and design marketing collateral that can be used online and in print
* Manage and analyse the visitor data

Behaviours and Knowledge:

* Project management and organisation skills and ability to manage simultaneous projects to tight deadlines and to prioritise tasks that deliver greatest opportunities
* Ability to develop a deep understanding of the commercial landscape and products
* Excellent communication skills - verbal and written - and a track record of creating compelling and effective communications
* Copy writing, proof reading skills and attention to detail
* Strong analytical skills and awareness of digital and online platforms
* Exemplary interpersonal skills and team-working
* Client facing skills, speaking to high profile sponsors
* Computer literate with good knowledge of I.T. including Office packages, Word, Excel, PowerPoint, Access and Outlook

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Verdi Hall

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