Marketing Manager

Job Type:
Permanent
AED Salary Range:
Any
Salary Description:
£35000 per annum + bonus
Sector:
Exhibitions
Region:
UK
Location:
London
Posted:
02/06/2017
Recruiter:
ESP Recruitment
Job Ref:
VH/10563

An exciting opportunity has arisen for a Marketing Manager to join a leading consumer exhibition organiser. You will be working on a well-established show within their leisure portfolio, developing and implementing a strategic marketing campaign to relevant audiences, achieving targets set for quality, quantity and revenue from visitors and exhibitors. Developing an in-depth understanding of the market, you will manage all aspects of running an efficient marketing team, including leading, recruiting, managing, coaching and motivating direct reports.

Responsibilities include:

* Network within the markets to gain contacts and industry knowledge as well as to understand how to maintain a competitive edge in attracting audiences across exhibitors, sponsors and visitors
* Manage and oversee see the completion of visitor surveys and Net Promoter Score data.
* Use survey and NPS data as well as additional market and visitor insights to improve and enhance future show marketing campaigns.
* Provide strategic insight into the development of the shows in both the short, medium and long term and produce the marketing budget with the Event Director
* Plan and implement the visitor sales marketing campaign in liaison with Central Marketing Team
* Produce sponsorship support material for the Sales Team and provide creative input into potential sponsorship agreements
* Develop and maintain professional relationships with media partners, trade associations and other relevant professional organisations
* To appoint and manage agencies and suppliers securing comparative, best- buy deals on an on-going basis

The successful candidate will have strong analytical marketing and negotiation skills and be a creative and strategic thinker, with demonstrable experience in a marketing role. You will also have a good understanding of all marketing channels, particularly email marketing, direct marketing and data. Experience in managing digital campaigns including display, social media and email marketing is essential.

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Verdi Hall
Email:

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