Marketing Manager

Job Type:
Permanent
AED Salary Range:
Any
Salary Description:
£45000 per annum + bonus
Sector:
Exhibitions
Region:
UK
Location:
London
Posted:
02/06/2017
Recruiter:
ESP Recruitment
Job Ref:
VH/10418

An exciting opportunity has arisen for a Marketing Manager to join a leading consumer exhibition organiser. You will be working across well-established shows within their art and creative portfolio. Your main responsibilities will be to plan, manage and implement marketing campaigns to achieve targets set for the quality and quantity of visitors and for revenue. You will develop and implement a strategic marketing plan including budgeting, motivating and managing the marketing team and external resources.

Responsibilities include:

* Effectively manage Marketing team, budget and campaign delivery.
* Network within the industries to gain contacts, build industry knowledge and understand how to maintain a competitive edge in attracting audiences across each event as exhibitors, sponsors and visitors.
* Analyse previous campaigns and undertake research to understand the events and audiences fully.
* Provide strategic insight to support the development of the shows in both the short, medium and long term and produce the marketing budget with the Event Director.
* Plan and implement exhibitor sales and marketing campaigns in liaison with Sales Team.
* Produce sponsorship material to support the Sales Team and provide creative input into potential sponsorship agreements.
* Plan and implement visitor marketing campaigns including print and online advertising, direct mail, email, sales promotions and partnerships, social media and PR campaigns.
* Develop and agree briefs for external agencies and suppliers including; creative, box office, print and media buying and PR.
* Appoint and manage agencies and suppliers, securing comparative, best- buy deals on an on-going basis.
* Develop and maintain professional relationships with media partners, trade associations and other relevant professional organisations.
* Oversee the development and maintenance of visitor databases.
* Produce post-show reports, analysing the effectiveness of the campaigns, gaining further insight into the events and make informed recommendations for their strategic development.

The successful candidate will have strong analytical marketing and negotiation skills and be a creative and strategic thinker. You will also have a good understanding of all marketing channels, particularly email marketing, direct marketing and data. Experience in managing digital campaigns including display, social ads and email marketing is essential.

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Verdi Hall
Email:

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