Senior Marketing Manager

Job Type:
Permanent
AED Salary Range:
Any
Salary Description:
£66000 - £68000 per annum + + 20% bonus
Sector:
Exhibitions
Region:
UK
Location:
London
Posted:
30/10/2024
Recruiter:
ESP Recruitment
Job Ref:
LS/011990

Working for a high-profile event and exhibition organisation in London, the Senior Marketing Manager will be responsible for delivering a commercially focused marketing and communications plan to support the company's annual revenue targets, as well as building commercial partnerships. The role will be supported by a Marketing Executive and Marketing Administrator who also support the wider marketing team and commercial divisions. The role holder needs to be a highly skilled, creative and an experienced senior manager.

Exhibitions and Commercial Services Marketing:

* Work with the Exhibitions Sales team to deliver a commercially focused marketing and communications plan. This will include targeted activity to support with client retention, acquisition and business development strategies.
* Understanding the sales cycle and driving targeted marketing activity for both UK and Europe.
* Develop and deliver the annual marketing plan to drive ancillary revenues.
* Initiate, develop and update Sales and Marketing materials including brochures, case studies, video content, web content, virtual tours and sales presentations.
* Implement direct marketing campaigns to support sales and relationship building including email campaigns, newsletters and direct mail.
* Own, manage and develop the website in partnership with the wider marketing team and relevant external suppliers, ensuring content and organic SEO is maintained and improved
* Manage all digital marketing activity for with the relevant support of external agencies, including any organic or paid-for activity.

Managing Key Client Relationship:

* Drive a programme of marketing support for key clients
* Overseeing development of the marketing support package, with emphasis on delivering a better guest experience, including sourcing new partners and opportunities, ensuring all clients benefit from marketing support packages.

PR & Communications:

* Working with the PR & Communications Manager to develop and deliver an annual PR Plan, targeting key national and international trade titles, ensuring that all opportunities are maximised

Supplier and Partner Management:

* Manage and develop all key supplier and partner relationships identifying and driving forward new opportunities and relationships to support the delivery of the annual marketing plans.

Core Competencies:

* Drive, Energy & Persistence
* Communications Skills
* Team Orientation / Achieving with Others
* Initiative

Experience:

* Experience of working in a senior marketing role in the exhibition or hospitality sector, with the ability to demonstrate a wide range of marketing skills and competencies and supporting busy sales teams.
* Experience of working for an organisation with a strong commercial focus and customer service ethos
* Project planning
* Strong commercial awareness

Qualifications:

* Bachelor's degree in marketing or a related subject preferred

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Liz Sinclair
Email:

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