Event Marketing Manager

Job Type:
AED Salary Range:
Salary Description:
£38500 - £39500 per annum + +benefits
Not-For-Profit/Associations/Public Sector
ESP Recruitment
Job Ref:

A finance focused association seek an experienced marketeer ,to cover a maternity leave for 12 months, to promote a portfolio of in-house and 3rd party events working from home and in the office.

This role will work across varied events including webinars, a large graduation ceremony, conferences and training sessions, with in person events attracting up to 400 delegates,a graduation ceremony of 800 guests and webinars with a global audience of up to 500 delegates.

You will be creating and developing the event marketing campaigns in line with the strategic objectives, using appropriate channels to generate paid and free delegate registrations. You will also work closely with in-house design to manage the creation of event marketing collateral, ensuring they have they make an impact.

You will also:

* Implement event marketing plans in collaboration with project team members from across the organisation
* Design and execute campaigns
* Co-ordinate event marketing campaigns with wider marketing objectives.
* Work with Head of Events and Events Manager to establish best practice and develop a plan for effective use of digital marketing including social media for advertising and promoting events and reporting how this is measured for success.
* Manage the events section of their website
* Developing, delivering and tracking of event marketing campaigns to demonstrate KPI'S and success of ROI/ROO.
* Monitoring and reporting on competitor activity.
* Writing creative copy for campaigns, web, social media and content marketing.
* Writing, scheduling and sending emailing campaigns.
* Data management: segmenting and analysing for campaigns activity.
* Building their data asset and cleansing of data whilst maintaining GDPR compliance.
* Managing and improving new customer/delegate data to maximise the generation of new prospects and relationship opportunities for our sales team.
* Take an active role in ensuring all communications are effective and meet their corporate strategy and branding guidelines, to include websites, email promotions and social media.
* Supporting and developing staff and team

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Liz Sinclair

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