Marketing Executive

Job Type:
AED Salary Range:
Salary Description:
£27000 - £28000 per annum
ESP Recruitment
Job Ref:

Our client is seeking a passionate marketing executive to lead the marketing of one of their most established portfolio of global conferences, awards and webinars, as well as providing marketing support to their commercial team.

You'll test new tactics and techniques as part of your overall marketing campaigns. You'll also be focused on maximising data and other digital opportunities to achieve delegate and sponsorship revenue targets.

* You'll define the campaign plans to acquire delegates and to meet delegate revenue targets for their conferences
* Proposing and implementing new and creative ideas to achieve the delegate acquisition targets
* Supporting the sponsorship sales team with effective sales enablement activities to drive sponsorship revenue
* Work with Head of Digital to maintain and update event websites throughout the event lifecycle, plus creating new event sites utilising existing platform templates
* Managing relationships with external creative and media agencies, including paid search marketing agency
* Test new media partnerships and negotiate to deliver maximum ROI. Optimise campaigns on an on-going basis
* Posts social media updates on social platforms plus implements boosted posts on relevant social networks e.g. Twitter and Linked In
* Support the commercial team with updated media centre and email promotions to current and lapsed recruiter databases
* Write and produce quarterly advertiser updates to current, lapsed and prospect databases
* Keep the recently launched media centre updated with relevant information, statistics and offers

* Strong multi-channel marketing skills - primarily digital but you will also manage print campaigns in relevant media
* You will be a proven and enthusiastic user of social media platforms to drive interest and conversations
* Excellent analytical skills- you won't be afraid to test new marketing channels and activities and review results
* Competent communicator and influencer, who is comfortable with stakeholder management
* Results focused
* Great at writing compelling marketing copy for different audiences

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Verdi Hall

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