Senior/Marketing Executive

Job Type:
AED Salary Range:
Salary Description:
£24000 - £30000 per annum
Exhibition/Event Services
ESP Recruitment
Job Ref:

A successful B2C/B2B exhibition organiser in the events industry is recruiting for a Marketing Executive to join them on a permanent basis. Their current portfolio consists of events, publications and websites for business, recruitment, and Learning & Development but this role will be working on one of their more creative portfolio's of consumer style shows. This is an exciting time to join their growing business and they are looking for a passionate, talented individual to join their friendly and supportive team.

Key responsibilities:

* Work closely with the project team to compile an effective marketing strategy
* Work with media suppliers to book, implement and monitor marketing activity
* Analyse and evaluate all marketing activity using raw data to produce regular reports on ROI
* Create regular HTML email campaigns to send to relevant databases (both B2C and B2B); report and measure ongoing effectiveness
* Produce engaging social media content to improve visibility across all channels
* Liaise with relevant publications/websites to gain an understanding of their requirements and write events listings/articles to promote the events
* Write design briefs to fulfil artwork requirements of online and offline media distribution, ensuring all collateral meets specifications and brand guidelines
* Work with the design team to create visitor marketing materials
* Support the sales team in writing, updating, designing, and creating marketing collateral for potential and existing clients
* Ensure websites are up-to-date and relevant, including ongoing developments to improve functionality
* Maintain relationships with key exhibition partners, and proactively research new partnership opportunities
* Oversee the marketing budget to ensure maximum ROI of marketing activity
* Assist with the production of conference programmes and relevant event features within the exhibitions to attract the target audience
* Attend the exhibitions to oversee the smooth running of event features, liaise with clients, source visitor and exhibitor testimonials and monitor external suppliers.

About you:

* Degree educated (or equivalent), with a min of 8 - 12 months experience in a marketing role
* Working knowledge of commonly used marketing channels
* Strong copywriting skills and good attention to detail
* Experience of using Excel to analyse data to evaluate and report on marketing activity
* Sound IT skills, especially with Microsoft programmes
* Excellent written and verbal communication
* Confident working under pressure - able to multi-task and effectively prioritise
* Creative, with the ability to propose new ideas

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Verdi Hall

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