Lead Marketing Manager

Job Type:
AED Salary Range:
Salary Description:
£50000 - £55000 per annum
Exhibition/Event Services
ESP Recruitment
Job Ref:

A highly respected organisation in the education sector is searching for a motivated and driven individual to join their growing events team as a Lead Marketing Manager. Seeking a strong, self-starter to join their busy Events Marketing department, you will demonstrate an unbridled passion for marketing and creativity as well as the ability to write strong and engaging copy.

Key Responsibilities:

* Lead on strategy planning; co-ordinating; implementing; and monitoring of marketing activities to drive attendee growth for all commercially led events (In-person global events, hybrid events, webinars, roundtables) ensuring deadlines, and targets are met, to deliver success for their commercial partners and sponsors
* Identify target audiences and create individual marketing plans, ensuring messaging is benefit led and speaks to the key audiences
* Nurture strategic relationships with key event/media partners and stakeholders both internally and externally
* Develop, deliver and maintain commercial marketing materials (media packs, case studies) to use as sales tools for the commercial and sponsorship sales teams
* Maintain detailed event project plans, conduct regular checkpoints with deliverable owners, escalate risks and challenges appropriately, and ensure event is executed on time and on budget.
* Generate post-event reports and insights for the commercial team to inform the strategic direction for future commercial events.
* Work with the commercial sales team to generate and track qualified leads
* Liaise with key associations/partners and organisations to maximise visibility
* Copywriting, proofreading of marketing collateral, liaising with designers, sub-editors
* Keeping the events websites up to date with fresh content and new speakers
* Create, implement, and manage engaging email marketing campaigns and newsletters using the Mailchimp email system including copywriting, design, testing and deployment through to reporting

Experience Required:

* 5+ years of proven experience in a similar role
* Creative thinker with a passion for storytelling and doing things differently
* Confident and talented self-starter who is able to hit the ground running
* Commercially astute and entrepreneurial outlook
* Ability to work to agreed deadlines, working well under pressure
* Excellent planning and organisational skills in order to manage and prioritise workload
* Excellent verbal and written communication skills, including spelling, grammar and proofreading, with the ability to tailor style and approach to suit a variety of global audiences
* MS Office essential - Word, Excel and PowerPoint
* Educated to a degree level

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Liz Sinclair

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