Marketing Manager

Job Type:
Permanent
AED Salary Range:
Any
Salary Description:
£33000 - £360000 per annum + + Bonus
Sector:
Exhibitions
Region:
UK
Location:
London
Posted:
27/09/2021
Recruiter:
ESP Recruitment
Job Ref:
VH/011659

Our client is seeking a highly motivated and experienced marketing leader to join the team as a Marketing Manager. The successful candidate will be responsible for the strategic delivery of a 365 marketing plan for our clients award winning live and digital products

The ideal addition to the team will be a strategic thinker and an experienced marketing expert who has a proven track record of planning and executing campaigns that deliver growth for a wide portfolio of B2B products year-round.

Strategy and execution

* To proactively influence and implement the 365 marketing strategy for a range of live and digital B2B products, utilising all aspects of marketing - email, web, PPC, SEO etc to achieve financial goals, increase engagement and build brand equity.

* Undertake continuous analysis of the competitive environment and consumer trends and bring findings back to the team with recommendations to influence decision-making and drive growth

* Working closely with the Marketing Operations Manager, use data sets in Power BI and CDP to identify data gaps and instruct data builds with 3rd parties, create post show reports and make recommendations for future campaigns, and create a continuous feedback loop to management on key customer behaviours and engagement trends.

* Collaborate with the Editor and sales team to create marketing campaigns for sponsor content, exceeding customer expectations on ROI.

* Fulfil strategic partnerships in order to gain maximum exposure of our products to relevant audiences and to help acquire new data

Knowledge, Skills and Behaviours:

* Previous experience in a similar role with a track record of planning and executing successful campaigns for a wide portfolio of B2B products. Experience in subscription marketing would be preferred
* Budget management and forecasting
* Knowledge of advanced therapies/ the life science market preferred, but not essential
* Excellent knowledge of digital marketing practices and channels such PPC, SEO, retargeting and chat bots
* Proven track record of translating data and insights into actionable marketing strategy

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Verdi Hall
Email:

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