Event Director

Job Type:
AED Salary Range:
Salary Description:
Up to £75000 per annum + + Commission
ESP Recruitment
Job Ref:

This is a great opportunity for an event director to have the overall responsibility for our clients shows performance whilst leading the team across all disciplines. To ensure tactics are produced to manage the event program and budgets as well as resources and staff as directed by the Director. To ensure the success of high profile events whilst maximising profits. To liaise with other departments such as operations, marketing and the show team to ensure the smooth running of the event as well as planning and post event responsibilities. Manage the show budgets ensuring no overspend and maximum profitability for the business. Support company senior management team with the smooth running of the company as and when required.

Main Duties:


* Through research, analysis, developing relationships and market intelligence, to implement strategies and initiatives to ensure the on-going growth and sustainability of the event - writing a business plan for the event (updated annually)
* Produces a coherent brand strategy for all four events to maintain and increase relevance to all markets, meeting visitor and exhibitor expectations
* Monitor and report competitor activity, taking actions where necessary
* To get close to your market, understand its trends and develop your event around it


* Overall accountability for setting annual P&L as well as for meeting and exceeding budgeted gross and net profit contribution of all four shows
* Write in conjunction with the show team the annual exhibition business plan factoring in KPIs and a P&L or each show

General Management

* Day to day management of the event team
* Set clear goals and objectives for all reporting staff
* Recruit and interview new staff where necessary
* Coach and develop the team in all aspects of their roles, creating transition map to expanded roles and promotion where appropriate


* Develop campaign strategy with the Marketing Director to meet overall visitor numbers (with the right demographics), feature content, visitor and acquisition costs
* Develop an exhibitor campaign strategy including vertical and horizontal activity
* Conduct press/TV and radio interviews as necessary


* Manage the Show Managers and other sales staff
* Develop a campaign strategy with the sales team that meets and exceeds targets including overall numbers of exhibitors, exhibitor mix, stand sales, sponsorship inventory, yield and sponsorship revenues
* Ensure the sales plan is being delivered on target and budget and activity targets (outbound call volumes and face-to-face meetings) are met

Contact Details:
ESP Recruitment
Tel: 020 7299 2960
Contact: Verdi Hall

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