Advanced Event Management
Event Management Beginners Course
1. Introduction and summary of day
2. Role of an Event Manager
- The Client relationship
- Maximising staff and physical resources
- Planning and coordinating team and suppliers
- Decision making
- Contingency planning
3. Business Development and The Pitch
- Goals and Client objectives
- Always looking out for new business opportunities, and seizing them
- Planning, managing and controlling the pitch
- Understanding the difference between what the client says they want, and what they actually want, interpreting body language
- Ensuring you can deliver on time and on budget, with accurate pricing
- Living up to expectations once you’ve won the business!
4. Marketing and PR - An overview of event management as part of the marketing mix/PR & marketing to maximize attendance & opportunity
- Marketing for event success
- Exploring PR and media options
- Understanding pricing and profit margins
- Ensuring you achieve a healthy ROI
5. Event Management Planning and Administration
- Complex budgeting/forecasting expenditure
- Reducing costs through effective negotiation
- Compiling and understanding event contracts
- Managing health and safety
- Event risk assessment
- Copyright and trademark considerations
- Event ethical practice
Event risk assessment
- Copyright and trademark considerations
- Event ethical practice
6. Logistics & Operations
Pre-event logistics
- Critical path analysis
- Budgets and finance procedures
- Site planning and inspections
- Staff roles and responsibilities
- Staffing (internal v’s external)
- Contracts and Agreements
- Troubleshooting and contingency
- Health and safety risk analysis, insurance and security
Onsite Operations
- Running order
- Management of suppliers
- Guest/VIP registration
- Risk analysis and security
- Crew management
Post-event Logistics
- Post event communication with guests & VIP’s
- Analysis of event
- ROI report on event
- Budget reconciliation and final invoice payments
- Final correspondence to all suppliers
7. Review and Conclusion
- Event monitoring and Evaluation - Success of your event