A Practical Workshop - Overview of Event Management

  • An overview of event management as part of the marketing mix
  • Brief study of different types of events and what can be achieved through each
  • Budgeting & event costings
  • Supplier sourcing and liaison, negotiation skills
  • PR & marketing to maximise attendance and opportunity
  • Event production, operations & logistics
  • Creative event management, AV & special effects
  • Event monitoring & evaluation – how to measure the success of your event
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